The marketing industry is ever expanding. To achieve success in such a competitive market, it is essential that you have a good understanding of the most important marketing processes and improve on them over time. To help you achieve this, there are several tools that can be used to streamline these processes and make them more efficient.
The right tools can make a big difference in the success of your marketing campaigns. They can help you save time, money, and resources. Knowing about the various types of marketing tools at your disposal will help you create a solid marketing strategy that contributes to the success of your business.
In this blog post, we will explore the importance of marketing processes and take a look at 5 of the most essential marketing tools that every marketer should have in their toolkit. We will also be sharing with you important practices to maintain and constantly improve on them for better results in the future.
Why having a marketing process is important.
Companies that have a marketing process in place are usually more successful than those that don't. A marketing process is simply a set of repeatable steps that a company takes to achieve its marketing goals. This could include steps like conducting market research, developing marketing plans, creating campaigns, and measuring results.
There are several reasons why you should develop a constantly improving marketing process:
- It streamlines your marketing efforts to become more efficient and effective.
- It helps you track your progress, and gives you a roadmap to follow when things get tough.
- It facilitates new employee training and the onboarding process.
Overall, having a marketing process in place can help make your marketing more successful.
The 5 tools you need for an effective marketing process.
There are countless tools available to marketing teams these days. But which ones are essential for an effective marketing process?
The tools listed below come in various forms, like content management, customer relationship management, social media and SEO, in order to automate various tasks or processes in your campaigns. Most tools that automate certain parts of your activities will provide analytics, which allows you to view and report on the effectiveness of your campaigns to the rest of the employees at your company. You will notice that some of the software recommended (such as HubSpot) are repeated under different functions. This is because many marketing software integrates a multitude of functionalities that offers you a holistic approach to your marketing efforts.
Below are five different tools that are essential for any marketing team. These tools can help with everything from content creation to lead generation to sales enablement.
Content management system (CMS).
The foundation of any marketing strategy begins and ends with a content management system or CMS. A CMS is a software platform that helps you and your team create, manage, and publish content. A good CMS enables you to create and update content, and it will also provide tools for managing workflows and collaboration. This is how you build and develop your website, e-commerce platform, blogs and more.
Moreover, a CMS provides capabilities for personalization for more targeted messaging. With personalized marketing, a website can tailor its content and advertising to a user's specific characteristics based on information the user provides or the website gathers. With these features, you can know precisely what your customers/clients are looking for and cater to their needs.
The top CMS tools we recommend are:
Customer relationship management (CRM) system.
Now that you have a platform to manage your content, it’s essential to invest in a tool that manages your customer relationships. A CRM system helps marketing teams track and manage their relationships with customers and prospects. It’s a fundamental tool to manage your sales funnel and where most of your lead generation activities take place.
A CRM system can benefit your company by helping you to centralize, optimize, and simplify communication with customers. What a CRM does is store and manage your customer’s data which allows you to know where they are in their journey and if they are ready to make a purchase. With this information, you’ll know how to approach each individual customer and furnish them with valuable content that will push them towards making a decision about acquiring your product/service.
The bottom line is, that a marketing-focused CRM offers many benefits to marketing, synergizing it with sales symbiotically, which allows for better-performing campaigns, acquiring more leads, and closing more deals.
The following are the best CRM tools on the market:
Marketing automation software.
If you’ve been in the marketing game for a while, you know that several tasks in your daily to-do list are mostly busy work. This is why you need marketing automation software to be your sidekick. Marketing automation software is a cutting-edge platform designed to help marketers acquire new customers, increase marketing effectiveness, and analyze the behaviours of leads and the effectiveness of campaigns. Marketing automation can target your marketing content at customers who are interested in your services, increasing your chances of selling, or turning a lead into a customer.
In a nutshell, marketing automation can help you automate repetitive tasks, such as email marketing, social media campaigns, and targeted ads so you can save time and money. This frees up your budget to invest in other areas of your business by reducing the need for manual labour.
Some of the top marketing automation tools include:
Social media management platform.
Social media is an integral part of any marketing strategy, therefore, investing in a social media management platform should be a no-brainer. A social media management tool allows you to track your social media activity and engage with your audience. Some of the features include post-scheduling, engagement monitoring, and performance analysis.
A good social media management tool can determine your followers’ demographics and help you understand which types of content and graphics would be appealing to them, significantly increasing engagement and retention. Its main capabilities are geared towards improving your engagement rates across digital marketing campaigns in all forms across Facebook and Twitter networks, making it the best approach to handling social media from beginning to end.
Some of the top social media management tools are:
Marketing analytics software.
Finally, your marketing efforts will prove fruitless if you are not tracking and measuring the performance of your activities. With marketing analytics, you can create data-backed strategies to guide campaign performance and give your company a leg up on competitors. As your marketing budget becomes more dispersed among multiple tools, platforms, and initiatives, marketing analytics helps you make sure that your budget is adequate to spend on advertising and marketing campaigns.
The way marketing analytics software work is through the collection of data across different channels, like social media posts, marketing emails, website activities and blog posts to understand your customer’s behaviours and enhance your digital content strategy. Analytics tools help you find out what is working, what has not, and what customers think of their journey with your content and services. Data from all sources and channels is collected and then combined in one unified view in the form of dashboards, helping you and your team to identify how well your initiatives are performing.
The best marketing analytics software on the market includes:
Make sure your marketing process is always improving.
Many companies are so busy doing other things, that they rarely have the time to experiment with and refine their marketing processes. Without the ongoing improvement of your business processes, you will find yourself spending time, money, and energy on antiquated systems that may have worked in the past but do nothing for you today.
The continuous improvement process is a process of ongoing progressive improvements, in which a company continues with its usual activities, but continually looks for new opportunities to increase the value of its products, services, and processes.
To start, here are a few things you can do to insure continuous improvement in your marketing processes:
- Set aside time each week to evaluate your process and look for areas of improvement. Ask yourself, can we achieve this task with fewer steps? Conduct A/B tests to see which methods are more effective and focus your time and energy on them.
- Keep up with the latest marketing trends and see how you can incorporate them into your process. Subscribing to marketing newsletters and reading blog posts are good places to start.
- Most importantly, ask your clients, customers, and employees for feedback and use it to improve your process.
By following these tips, you can ensure that your marketing processes are always getting better.
While there are many marketing tools available on the market, these five tools are a great place to start for any business. They are easy to use and will help streamline your marketing processes. If you’re looking for a consultation on your current marketing processes, we are here to help. Book a call today to get started.